The Piano Work
The Piano Works was a name devised by VMAl to represent the Kentish Town Piano factory heritage. The “grand piano” logo type and the was created to compliment the unusual interior design which was true to its origins as a piano factory. The entrance hall designed compete with alight fixture hung from a winch that replicated styled in the look of a factory in the midst of production. The look had to reflect the upmarket clientele and the identity was created to enhance that feeling.
We created a large banner to hand down the front of the building displaying a purpose created CGI ” artist impression” of the building.
In order to have an online brochure we created an interactive website and brochure containing a custom created area map featuring key landmarks and places of ineterest.
The website was the page people reach from the the newspaper ads.
Yarek, Our photographer took professional lifestyle photos of the surrounding area and added the gallery to the website.When the show flat was complete we took a series of photos of that and added those images to the website.
The end result in the clients words “was really phenomenal” and they sold all their flats in the space of days,