Debit Direct is a financial service start-up based in London. They approached us to create a branding that would appeal to their customers. The company provides Direct Debit services to small businesses and wanted to stand out with a friendly yet professional look. The result was a logo and branding style that combined a modern, slightly playful font with a more corporate looking double D icon design. The colours reflect a personable yet striking balance between corporate and personability aimed to standing out. To make the website user-friendly we created a yearly calendar for their customers to use and find out payment dates.