And another rebrand!
General Motors just unveiled their first new rebrand since 1964. Most observers have found the execution of this particular rebrand a bit lacking! The reason behind the rebrand is that […]
What’s behind the Rebrand
What’s behind the rebrand ? Burger king won countless awards for their Moldy Whopper advert, featuring their burger going moldy. Even though a bit repulsive!, it highlighted their brand message […]
I was sure it was a photo
“I was sure it was a photo” It was not long ago when an artist impression of a property that you wanted to market, was drawn by hand with pen and colour wash. […]
Effective Business Development in 2018
It’s a new year, you have a new business idea, identified your own business niche, researched your market and are all geared up to get clients. But where do you […]
Happy Hanukkah
Happy Hanukkah from us VMAL @vmalcreative . Image taken at temple fortune’s favourite cafe “BREAD” @breadbakery_official They happen to be our clients and downstairs to our offices!
Omnichannel – selling in the 21st century.
Last week a boy in a religious Jewish London school was asked by an Ofsted inspector “What is Xmas?” The inspector who was testing the schools ability to teach pluralism, […]
Why doesn’t my advertising work
A client who consulted me about how to revive his once profitable business, revealed to me that he had the following dilemma. He had recently spent money on a new […]
All about charity Fundraising
Fundraising is to a charity what sales is to a business, and it relies on the same principle, namely; relationship building. Harvey McKinnon a fundraising expert said “Donor loyalty is […]
Doing a Ratner
If you want to refer to someone misrepresenting or putting down their own product, there is a phrase used in the jewellery trade and beyond; it is ” doing a […]
Givers Gain
When clients are looking to drum up more business one of the things they seem to be on the lookout for is a good salesperson or a better one. In […]